From August 9 to 11, 2024, Wenzhou Honya Trading compmay made an appearance at the Guayaquil Station of Ecuador's EXPOMEC exhibition. During the event, the company connected with over 30 intended customers and also conducted a survey of the South American market.

I. Core Information of the Exhibition
This exhibition was held at the Guayaquil Exhibition Center, covering an exhibition area of 10,012 square meters. It attracted 381 exhibitors (including Chinese enterprises) and 26,541 visitor trips, reaching a historical high. The exhibition focused on auto parts, intelligent transportation, and other fields, with supporting industry forums held simultaneously.
Ecuador's annual imports of auto parts exceed USD 2 billion, 80% of which rely on imports. Since the China-Ecuador Free Trade Agreement came into effect, tariffs have been gradually reduced to zero, creating significant market opportunities.

II. Exhibition Achievements
Hongyang Trading showcased products such as power steering pump oil pots, water pipes, and control arms. Through business matching, the company reached cooperation intentions with 22 local distributors and 8 maintenance enterprises, with potential orders exceeding USD 800,000. Additionally, 2 enterprises plan to conduct on-site inspections of Hongyang Trading.

III. Culture and Strategy
Beyond the exhibition, the team visited the Old Town of Quito, the Equator Monument, as well as the Las Peñas District and Iguana Park in Guayaquil to experience the local customs and culture.
Looking ahead, Honya will carry out specialized docking with the intended customers. In 2025, the company will optimize its logistics by leveraging the Port of Guayaquil, increase investment in the R&D of new energy products, and take Ecuador as a fulcrum to expand its business reach to the broader South American market.